Breaking News: Shan Masood Appointed As PCB Consultant For International Cricket & Players’ Affairs

In a historic decision, the Pakistan Cricket Board (PCB) has appointed Test Shan Masood Appointed as PCB Consultant for International Cricket and Players’ Affairs. This marks a first-ever instance in Pakistan’s cricket history where a sitting national captain has been given an administrative position inside the PCB.

The appointment highlights the PCB’s trust in Shan Masood’s leadership, vision, and professionalism, and it signals a new era in Pakistan cricket governance.

Who gives money to PCB?

The Pakistan Cricket Board (PCB) generates its revenue primarily through broadcasting rights, sponsorships, match tickets, and ICC funding. A major share of the board’s income comes from international broadcasting deals, where networks pay millions of dollars to telecast Pakistan’s home series. Additionally, the International Cricket Council (ICC) allocates annual funds to all full-member nations, including Pakistan. The PCB also earns from Pakistan Super League (PSL) franchise fees, merchandising rights, and hosting international tournaments across the country.

Who is the new chairman of Pakistan Cricket Board?

As of 2025, the current chairman of the Pakistan Cricket Board (PCB) is Mohsin Naqvi. He was appointed after a special nomination by the Prime Minister of Pakistan, who serves as the board’s patron-in-chief. Mohsin Naqvi is known for his administrative reforms, digital transparency initiatives, and restructuring of PCB’s key departments — including the appointment of Shan Masood as Consultant for International Cricket and Players’ Affairs. His leadership aims to make the PCB more accountable and efficient.

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Who are the sponsors of PCB?

The Pakistan Cricket Board’s sponsors include a mix of national and international brands that support domestic and international cricket events. Major sponsors often include Pepsi, ABL (Allied Bank Limited), PTCL, TransGroup, and UBL for various tournaments and national team activities. The PCB’s sponsorship portfolio also features technology, apparel, and airline partners who collaborate for branding on team kits, stadium boards, and official media rights. These partnerships are renewed periodically based on commercial contracts and performance metrics.

Who is the main sponsor of the Pakistan cricket team?

The main sponsor of the Pakistan cricket team is traditionally Pepsi Pakistan, which has been associated with the team for more than two decades. Pepsi’s logo is prominently displayed on the front of the national team’s jerseys during all international formats — Test, ODI, and T20. In recent years, the PCB has also brought on board additional co-sponsors such as Bank Alfalah, KFC, and PTCL, who contribute to marketing campaigns and domestic tournaments. These partnerships play a vital role in supporting player development and cricket infrastructure across Pakistan.

PCB Chairman Mohsin Naqvi Approves Shan Masood’s Appointment

According to inside sources, PCB Chairman Mohsin Naqvi personally approved this move as part of the board’s ongoing efforts to modernize management operations.
The board made the announcement without sharing detailed information about Shan Masood’s duties or duration of tenure, but insiders reveal that his input will be key in international player relations and cricket affairs management.

This surprise comes during a crucial restructuring phase at the PCB, which recently witnessed major internal changes following controversies linked to the Asia Cup 2025.

⚖️ Background: PCB’s Administrative Changes & Asia Cup 2025 Controversy

The decision to bring in Shan Masood as PCB Consultant follows the suspension of Usman Wahla, the former Director of International Cricket.
Wahla was reportedly suspended after failing to forward an official ICC correspondence during the Pakistan vs. India “handshake controversy” at the Asia Cup.

Sources suggest this administrative lapse led to embarrassment for the PCB, prompting Chairman Mohsin Naqvi to look for a reliable and proactive replacement.
With Shan Masood’s disciplined background and understanding of both player issues and cricket operations, he became the ideal candidate.

🌍 Shan Masood’s Consultant Role — Bridging Players & Administration

Although the PCB has not released a detailed job description, Shan Masood is expected to work on player welfare, international coordination, and strategic planning for tours.
His consultant role could include responsibilities such as:

Overseeing international cricket schedules and logistics
Acting as a liaison between players and management
Ensuring ICC communications are efficiently managed
Assisting in contract and performance discussions
Advising on tour planning and player workload

This initiative could make the PCB’s decision-making more player-centric and data-driven, reducing the communication gap that has long affected Pakistan’s cricketing system.

🧠 Why PCB Chose Shan Masood for Consultant Role

Shan Masood has long been admired for his discipline, intelligence, and strategic approach.
A graduate from Durham University, he combines academic insight with on-field leadership. His calm demeanor and professional ethics align perfectly with the PCB’s new corporate management vision.

The PCB reportedly wants Shan to introduce international best practices, particularly in player communication, team coordination, and performance evaluation — areas Pakistan has struggled with in the past.

🔍 Pakistan Cricket Board’s Vision Under Mohsin Naqvi

PCB Chairman Mohsin Naqvi has promised to transform the board into a transparent, modern, and accountable organization.
From the revival of domestic structures to the digitalization of cricket records, the PCB’s current leadership aims to restore the board’s global reputation.

Appointing Shan Masood as PCB Consultant fits perfectly into this long-term strategy — bringing in a current cricketer’s perspective to guide management decisions.

🗣️ Expert Opinions on Shan Masood’s Dual Role

Cricket analysts have shared mixed but interesting views.

Some believe this is a progressive and modern move, reflecting the PCB’s trust in its players.
Others fear it could lead to conflict of interest, especially if Shan is consulted on matters involving selection or policy while still being captain.

Former cricketer Rashid Latif stated,

“If anyone can manage both playing and administration together, it’s Shan Masood. His discipline and intelligence make him the right person for this hybrid role.”

⚙️ Responsibilities of PCB Consultant for International Cricket

Although the PCB hasn’t confirmed details, typically this role includes:

Managing international tours & foreign relations
Overseeing player contracts & welfare
Representing PCB at ICC or foreign boards
Handling international correspondence & reports
Advising on player workload management

Such roles are vital in ensuring smooth international operations and better coordination between the PCB and its foreign counterparts.

📊 Potential Challenges for Shan Masood in Dual Role

While the appointment is historic, it’s not without challenges:

Balancing his Test captaincy duties with administrative work.
Avoiding any conflict of interest during player-related discussions.
Managing time and focus amid domestic and international cricket schedules.

However, Shan’s professionalism and structured approach suggest he can maintain this balance effectively.

🔥 Public Reaction and Social Media Trends

As soon as the news broke, social media platforms were flooded with reactions.
Fans praised Shan’s intelligence, calling him “the right man for PCB’s future vision.”
Trending hashtags included #ShanMasood, #PCBConsultant, and #PakistanCricket.

Many users also urged the PCB to clarify the scope and limitations of his consultant duties to avoid speculation.

🏏 Impact on Pakistan Cricket’s Future

If successful, Shan Masood’s dual role could open doors for more player involvement in governance.
It may also encourage future captains and professionals to take administrative training alongside their cricket careers — something common in boards like ECB and Cricket Australia.

This decision also positions Shan Masood as a future cricket administrator, potentially paving the way for him to take a Director-level or PCB executive position post-retirement.

Conclusion: Shan Masood Appointed as PCB Consultant for International Cricket

The appointment of Shan Masood as PCB Consultant for International Cricket and Players’ Affairs represents a turning point in Pakistan’s cricket governance.

By trusting a current captain with administrative responsibilities, the PCB sends a strong message — that modern leadership requires both insight and inclusion.

If managed wisely, this move could improve player-board relations, strengthen Pakistan’s international presence, and establish a new model for cricket management in South Asia.

❓ FAQs About Shan Masood’s PCB Consultant Role:

1. What is Shan Masood’s new position in PCB?

Shan Masood has been appointed as Consultant for International Cricket and Players’ Affairs by the Pakistan Cricket Board.

2. Is Shan Masood still the Test captain of Pakistan?

Yes, he remains the Test team captain and will continue leading the side alongside his consultant responsibilities.

3. Why did PCB choose Shan Masood for this role?

The PCB selected Shan for his discipline, professionalism, and leadership qualities, aiming to bring a player’s perspective into administrative decision-making.

4. Does this mean Shan will replace Usman Wahla?

Not officially confirmed, but his appointment came after the suspension of Usman Wahla, the former Director of International Cricket.

5. What impact could this decision have on Pakistan cricket?

If implemented effectively, it could improve communication, transparency, and professionalism between players and the PCB — a major step toward modernization.