Pak Suzuki Ravi Price Increase: Discontinued Model Now Rs. 2.075 Million

Pak Suzuki Motor Company Ltd (PSMCL) has announced a significant Pak Suzuki Ravi price increase, raising the ex-factory price of the discontinued Suzuki Ravi to Rs. 2.075 million from Rs. 1.975 million. This update has drawn attention from car buyers and industry watchers, as the Ravi’s production had already been stopped earlier in 2025. The company issued a circular to all authorized dealers informing them about the new pricing.

Despite being a discontinued model, the Suzuki Ravi continues to be popular among small business owners and commercial users due to its affordability, fuel efficiency, and reliable performance. According to the Pakistan Automotive Manufacturers Association (PAMA), production of the Ravi remained at zero in July and August 2025, yet 930 units were sold during this period from earlier bookings, reflecting ongoing demand for the vehicle.

The Pak Suzuki Ravi price increase is also part of the company’s strategy to transition customers to its newer model, the Suzuki Every pick-up. The Every pick-up offers modern features, enhanced cargo capacity, and better fuel efficiency, making it the ideal replacement for the Ravi in Pakistan’s commercial vehicle market.

Overview of Suzuki Ravi Price Hike

The announcement of the price revision was communicated to all authorized Pak Suzuki dealers through an official circular issued on Wednesday. Despite the discontinuation of the Suzuki Ravi, the company continues to sell the remaining stock, and the price hike reflects ongoing market demand and inventory management strategies.

The Suzuki Ravi, a compact utility pick-up, has long been a favorite among small businesses and transport operators in Pakistan due to its affordability, reliability, and ease of maintenance. Its sudden price increase after production halt has sparked discussions among customers who had previously booked the vehicle or were considering last-minute purchases.

Production Status and Sales Figures

According to data from the Pakistan Automotive Manufacturers Association (PAMA), the production of Suzuki Ravi came to a complete halt in July and August 2025. Despite zero production during these months, the company sold a total of 930 units against earlier bookings. This indicates that while new manufacturing has stopped, existing inventory is still being cleared, albeit at a higher price.

The Ravi’s discontinuation is part of Pak Suzuki’s broader strategy to update its vehicle lineup, focusing on newer models like the Suzuki Every pick-up. The company had previously suspended bookings for other models, including the Suzuki Mehran and Bolan, signaling a gradual phase-out of older vehicles from its portfolio.

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Reasons Behind the Price Increase

Even though the Ravi is no longer in production, several factors have contributed to the price hike:

Inventory Management: Pak Suzuki is managing the remaining stock and adjusting prices based on demand and availability. A price increase helps balance supply and prevent undervaluation of the remaining units.
Inflation and Cost Pressures: Rising costs of materials, logistics, and inflationary pressures in Pakistan’s economy often force automobile manufacturers to revise vehicle prices, even for discontinued models.
Market Demand: Despite being discontinued, the Ravi still enjoys strong demand among small business owners and transport service providers, who value its compact design, fuel efficiency, and cargo capacity.
Strategic Transition: The Ravi is being replaced by the Suzuki Every pick-up, which offers modern features and improved performance. The price increase may also be a strategic move to encourage customers to transition toward the newer model.

Customer Impact and Market Response

The price hike has naturally created mixed reactions among potential buyers and existing customers. Those who had booked the Suzuki Ravi before the announcement may be concerned about paying a higher amount for a model that is no longer in production. On the other hand, some buyers perceive the Ravi as a reliable pick-up for commercial use and may be willing to pay the updated price to secure the vehicle.

Market analysts believe that while the Ravi is being phased out, the price adjustment is unlikely to significantly reduce sales of the remaining stock. The vehicle’s reputation for durability and low maintenance continues to attract small business owners, transporters, and urban delivery services.

Discontinuation of Suzuki Ravi and Related Models

Pak Suzuki’s decision to discontinue the Ravi aligns with its earlier plan to update its vehicle lineup and retire older models. Earlier in March 2025, the company announced the discontinuation of both the Suzuki WagonR and Ravi by mid-2025. At the same time, bookings for the Suzuki Mehran and Bolan were suspended, signaling a broader strategy to shift towards modern vehicles with better features, safety standards, and fuel efficiency.

The Ravi is expected to be replaced by the Suzuki Every pick-up, which provides a more contemporary design, improved cargo capacity, and enhanced engine performance. The Every pick-up is expected to appeal to both commercial buyers and private users who need a compact yet reliable transport solution.

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Specifications of Suzuki Ravi

Even as it is discontinued, the Suzuki Ravi remains a popular choice due to its practical specifications. The vehicle’s compact size, lightweight design, and fuel-efficient engine make it ideal for city driving and small-scale transport operations. Key specifications include:

Engine: 800cc Petrol Engine
Transmission: 4-Speed Manual
Fuel Efficiency: Approximately 13-14 km/liter
Payload Capacity: 500-600 kg
Seating Capacity: Driver + 2 passengers
Features: Basic interior, simple dashboard, easy maintenance

These specifications have contributed to the Ravi’s continued popularity among budget-conscious buyers and small business owners in Pakistan.

Suzuki Every Pick-Up: The Successor to Ravi

The Suzuki Every pick-up is positioned as the successor to the Ravi and represents Pak Suzuki’s move towards modern, feature-rich vehicles. It comes with enhanced performance, better safety features, and improved fuel efficiency, which addresses the needs of both urban and rural buyers.

By discontinuing older models like the Ravi, Pak Suzuki aims to streamline production and focus on vehicles that meet contemporary consumer expectations. The transition also aligns with broader industry trends towards more efficient, environmentally friendly vehicles.

FAQs About Suzuki Ravi Price Hike:

Q1: What is the new price of Suzuki Ravi?

A1: The ex-factory price is now Rs. 2.075 million, up from Rs. 1.975 million.

Q2: Is Suzuki Ravi still in production?

A2: No, the production of Suzuki Ravi was halted in mid-2025.

Q3: Why was the price increased despite discontinuation?

A3: Reasons include inventory management, inflation, market demand, and strategic transition to the Suzuki Every pick-up.

Q4: Can I still book a Suzuki Ravi?

A4: Yes, remaining stock is available at authorized Pak Suzuki dealers.

Q6: What replaced Suzuki Ravi?

A6: The Suzuki Every pick-up is the successor to the Ravi.

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Conclusion – Pak Suzuki Ravi Price Increase

The price increase of the discontinued Suzuki Ravi to Rs. 2.075 million reflects Pak Suzuki’s efforts to manage remaining inventory, adapt to market demand, and prepare for the transition to newer models like the Suzuki Every pick-up. While production has stopped, the Ravi continues to hold value among small business owners and commercial buyers who rely on its durability and practicality.

As Pak Suzuki focuses on modernizing its vehicle lineup, buyers have the opportunity to choose between securing the last available Ravi units or exploring the enhanced features of the Suzuki Every pick-up. This move marks an important step in Pakistan’s evolving automotive landscape, where manufacturers balance legacy models with contemporary innovations.