foodpanda Achieves Record Merchant Onboarding Growth Across Asia
foodpanda has achieved a record-breaking milestone in merchant onboarding across Asia, marking one of the strongest growth periods in the platform’s history. The company has reported a double-digit year-on-year increase in merchant sign-ups, proving that more local businesses are trusting foodpanda to support their digital transformation and long-term success in the competitive food and retail ecosystem.
The achievement highlights foodpanda’s growing influence as a trusted partner for small and medium businesses across Asia-Pacific (APAC). It also reflects the success of the company’s ongoing investments in technology, merchant support, financial access, and recognition programmes designed to help businesses grow sustainably in a digital-first world.
A Milestone That Reflects Regional Trust
The rapid rise in merchant onboarding indicates that foodpanda is not only expanding its presence but is also strengthening relationships with local entrepreneurs, restaurants, retailers, and homegrown brands. Thousands of merchants are choosing to join the platform because it offers more than just delivery services – it provides tools, guidance, and opportunities that help businesses scale, compete, and connect with more customers.
This achievement also proves that foodpanda’s strategy of combining smart technology with human-first support is working. The company is making it easier than ever for merchants to go online, reach wider audiences, and operate more efficiently.
Turning Market Challenges into New Opportunities
The retail and food service industry across Asia is becoming increasingly competitive. Rising operational costs, shifting consumer behaviour, economic uncertainty, and fast-evolving digital trends have made it difficult for many small and medium businesses to survive. However, instead of struggling alone, thousands of merchants are now turning to foodpanda for support.
To help these businesses succeed in today’s challenging environment, foodpanda has rolled out a series of initiatives designed to turn obstacles into opportunities. These initiatives focus on four key pillars: personalised merchant support, AI-powered growth tools, financial access, and merchant recognition programmes.
Personalised Merchant Support from Day One
One of the biggest reasons behind foodpanda’s strong merchant growth is its commitment to offering hands-on, personalised support. From the moment a merchant joins the platform, they receive guidance to ensure smooth onboarding and quick activation.
Dedicated account managers and simplified onboarding processes help merchants set up their online presence faster, manage their menus or product listings easily, and understand how to optimise their performance. This approach ensures businesses can start earning quickly rather than being stuck in long, complicated sign-up procedures.
With this level of care, many merchants feel more confident joining the digital marketplace, knowing that foodpanda is supporting them at every step.
AI-Driven Tools to Power Business Growth
Technology is a core strength of foodpanda, and the company is now using it to help merchants grow smarter and faster. foodpanda is leveraging AI-powered insights and recommendation tools that provide vendors with tailored suggestions to improve their performance, enhance operations, and attract more customers.
In some markets such as Singapore, these AI capabilities have already begun pilot testing, showing highly promising results. Merchants can benefit from:
- Intelligent business recommendations
- Panda Ads and retail media solutions
- Data dashboards offering performance insights
- Customer engagement tools to drive repeat business
These digital tools enable merchants to understand customer preferences, monitor their growth, and make informed business decisions. By combining data insights with easy-to-use features, foodpanda is empowering even small family-run businesses to operate with the efficiency of large brands.
Supporting SMEs Through Financial Access
Financial challenges are one of the biggest hurdles faced by small businesses. To ease this burden, foodpanda has introduced financing support programmes to help merchants manage cash flow, invest in expansion, upgrade equipment, and strengthen their operations.
The company has formed strategic partnerships with leading banks, payment providers, and card schemes to create campaigns and financial solutions that directly benefit merchants. These partnerships not only help businesses secure funding but also generate more orders through collaborative promotions and incentives.
This financial ecosystem reflects foodpanda’s commitment to helping SMEs grow sustainably rather than focusing only on platform expansion.
Celebrating Local Heroes and Community Spirit
Beyond technology and financial tools, foodpanda also believes in acknowledging and appreciating the people behind the businesses. Through initiatives such as Local Heroes campaigns, merchant awards, and appreciation events, foodpanda shines a spotlight on outstanding merchants who demonstrate excellence, innovation, and strong community values.
These campaigns not only reward hardworking entrepreneurs but also highlight inspiring success stories that motivate other businesses across the region.
Giuseppe Randazzo, Chief International Officer at foodpanda APAC, highlighted the platform’s commitment, stating:
“Merchants are at the heart of foodpanda’s ecosystem. Every local business that joins our platform strengthens the communities we serve. Our mission is to help them thrive with human-first support, smart technology, and partnerships that unlock real growth opportunities.”
Local Businesses Are Thriving with foodpanda
Across the APAC region, many merchants joining foodpanda have reported significant growth in visibility, orders, and revenue. The number of active partners on the platform continues to rise, showing strong confidence and satisfaction among business owners.
From small food stalls and home-run kitchens to popular dining chains and retail outlets, businesses of all sizes are benefiting from being part of the foodpanda ecosystem. The platform offers them exposure to millions of customers, helping them expand beyond physical locations and reach a much wider audience.
Looking Ahead: Expanding Merchant Care Across Asia
Building on this strong momentum, foodpanda is now planning to expand its merchant care programmes across all 10 Asia-Pacific markets by 2026. The company aims to scale initiatives such as Panda Ads, financing partnerships, growth tools, and recognition campaigns to support even more SMEs.
With research showing that competition in the food and beverage sector has intensified sharply over the past decade, foodpanda is determined to create a supportive ecosystem where every business – whether a family-run hawker stall or a major brand – has the opportunity to succeed.
Giuseppe Randazzo added:
“By combining local insights with regional expertise, we’re helping merchants turn everyday challenges into lasting success.”
Conclusion – foodpanda Achieves Record Merchant Onboarding Growth Across Asia
foodpanda’s record merchant onboarding growth marks a major milestone for the company and a positive development for thousands of businesses across Asia. Through personalised support, AI-powered tools, financial access, and strong partnerships, foodpanda is proving itself to be much more than a delivery platform – it is a reliable growth partner for merchants in an increasingly digital world.
